Trademarks
Sasol
Pieter Cox, Chief Executive Officer and Deputy Chairman, Sasol Group Worldwide. "The uniqueness and visual appeal of the new identity will ensure that Sasol stands proud in the company of other global leaders." Trademark Design created the new Sasol identity and compliance application system. The Company's group structure is symbolised as hydrocarbon molecules orbiting the core electron, and each reflecting as part of the whole. Intellectual capital was retained in the blue tones traditionally associated with Sasol. The new identity expresses the promise of...
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Pieter Cox, Chief Executive Officer and Deputy Chairman, Sasol Group Worldwide. "The uniqueness and visual appeal of the new identity will ensure that Sasol stands proud in the company of other global leaders." Trademark Design created the new Sasol identity and compliance application system. The Company's group structure is symbolised as hydrocarbon molecules orbiting the core electron, and each reflecting as part of the whole. Intellectual capital was retained in the blue tones traditionally associated with Sasol. The new identity expresses the promise of...
> Read more
A1pha
The company's origins date back to 1934 as Anglo Alpha Cement. Over the years, leading up to 1996 the company had built an infrastructure of cement manufacture, products and services in Southern Africa with 2,000 staff and almost 1,000 contractors, cement production of 4 million tons from 6 production facilities and 9 distributed depots. Trademark Design's strategy was to create dynamic and flexible brand architecture to communicate the company's vision of values and design flexible nomenclature and applications systems for: A1pha = word mark, A1 = brand mark, A. = trade mark. This unique...
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The company's origins date back to 1934 as Anglo Alpha Cement. Over the years, leading up to 1996 the company had built an infrastructure of cement manufacture, products and services in Southern Africa with 2,000 staff and almost 1,000 contractors, cement production of 4 million tons from 6 production facilities and 9 distributed depots. Trademark Design's strategy was to create dynamic and flexible brand architecture to communicate the company's vision of values and design flexible nomenclature and applications systems for: A1pha = word mark, A1 = brand mark, A. = trade mark. This unique...
> Read more
Barloworld Leading brands
The Barloworld identity has been developed to convey what the organization does and where it is. The World icon positions it in every market, while the promise "Leading brands" both describes being ahead of the competition and its expertise in business. Barloworld Leading brands is at once a revolutionary and evolutionary identity. It retains equity from the previous identity, in the Barlow name, the blue colour and the new world iconic graphic device. It expands the name ten fold and is at once familiar and unique worldwide. The Barloworld identity has been developed to convey what the...
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The Barloworld identity has been developed to convey what the organization does and where it is. The World icon positions it in every market, while the promise "Leading brands" both describes being ahead of the competition and its expertise in business. Barloworld Leading brands is at once a revolutionary and evolutionary identity. It retains equity from the previous identity, in the Barlow name, the blue colour and the new world iconic graphic device. It expands the name ten fold and is at once familiar and unique worldwide. The Barloworld identity has been developed to convey what the...
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Marmite
In 1902 the Marmite Food Extract Company was formed in Burton upon Trent, Staffordshire, England by the Gilmour family, The British product is a sticky, dark brown paste with a distinctive, powerful flavour, which is extremely salty. Marmite was once owned by SmithKline Beecham both in England and South Africa. Trademark Design was commission to make design adjustments to establish brand compliance of this traditional brand. The result is a brand that maintains all the tradition while only the retention of necessary graphic elements.
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In 1902 the Marmite Food Extract Company was formed in Burton upon Trent, Staffordshire, England by the Gilmour family, The British product is a sticky, dark brown paste with a distinctive, powerful flavour, which is extremely salty. Marmite was once owned by SmithKline Beecham both in England and South Africa. Trademark Design was commission to make design adjustments to establish brand compliance of this traditional brand. The result is a brand that maintains all the tradition while only the retention of necessary graphic elements.
> Read more
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