Trademarks
Motolek is an abridged name for motor electricians (auto electricians). The company started as one of the first franchised independent motor service organisations not affiliated with a automotive manufacture. This franchisee design guideline publication provided a complete guide to remote national dealers to build the retail facility compliant to the specific requirements of the franchisor. The identity design comprised of the trademark that is representative of a directional road sign. This concept is continued throughout all the brand applications.
+Trademark-Design