Barloworld Leading brands

The Barloworld identity has been developed to convey what the organization does and where it is. The World icon positions it in every market, while the promise "Leading brands" both describes being ahead of the competition and its expertise in business. Barloworld Leading brands is at once a revolutionary and evolutionary identity. It retains equity from the previous identity, in the Barlow name, the blue colour and the new world iconic graphic device. It expands the name ten fold and is at once familiar and unique worldwide. The Barloworld identity has been developed to convey what the...
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Motolek

Motolek is an abridged name for motor electricians (auto electricians). The company started as one of the first franchised independent motor service organisations not affiliated with a automotive manufacture. This franchisee design guideline publication provided a complete guide to remote national dealers to build the retail facility compliant to the specific requirements of the franchisor. The identity design comprised of the trademark that is representative of a directional road sign. This concept is continued throughout all the brand applications.
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Telkom

With the introduction of broadband, Telkom commissioned Trademark Design to brand their broadband product. Telkom were to offer greater bandwidth at lower prices to capture the majority of the market. With this in mind the proposition was to sell speed and can be communicated with the use of African speed icon, the Cheetah. Although Cheetah's have been used, with Telkom's budget plus the green communication line below the logotype it would soon become their property. The execution would be a line art version to ensure perfect reproduction. All applications were considered from electronic to...
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